Probably the first beverage for me that had me hooked with its Instagram feed before it's taste. Proud that Indian traditional drinks are so smartly showcased.
Why you should put Paperboat drinks on the (breakfast) table :
- It hums Indianism. After burping a stone age of the colas, its time we proudly sip the toil of the soil.
- Look at the variety it has.
- Yes it plays on the nostalgic thread, but hey, I do miss my granny giving me rasam after lunch.
- Speaking of which, aren't we all advocates of good health?so, do you really need a SWOT analysis of rasam vs Cola?
- Its healthy for your pocket too. Just have to cough up ..err...burp up. Rs.30 a pack.
- Paperboat seems quite confident. No cola wars in near sight.
Best thing - No celebrity (yet) screaming into your 'lack of coolness quotient'.
Views are my own and not endorsement. I love the subject marketing damn it!
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